Ifedayo Durosinmi – Etti is an Author, Entrepreneur and young global leader with over 10 years of management and leadership experience working in the fashion, marketing and manufacturing industries. Ife holds a first degree in Biochemistry and an MBA in Global Business. Prior to moving back to Nigeria in 2012, she worked with Arcadia Group Plc, a British multinational retailing company headquartered in London, and also worked at Aspire Acquisitions. Ifedayo joined Nigerian Breweries (Heineken Operating Company in Nigeria) as a Young African Talent (YAT) and transitioned to their Corporate Communications Department in the position of Corporate Social Responsibility and Sustainability Support Manager, where she successfully managed various corporate social responsibility and sustainability projects.
Ifedayo is also an associate member of the Advertising Practitioners Council of Nigeria (APCON). In 2017, Ifedayo received an award from Vivian Fowler College for Girls, one of Nigeria’s best secondary schools, in recognition of her contribution to women’s empowerment. In 2018 as well, she received the Women’s Advocacy Award from the West African Leadership Organization; for her exemplary leadership and dedication to the socioeconomic development in West Africa. By March 2018, she was invited to Harvard University as a panellist, to discuss the role of women in democracy and how it impacts businesses in Africa, during their African Development Conference. Ife was named a Peace Scholar by the Dutch Ministry of Foreign Affairs and was recently selected to receive mentorship from world-renowned artiste and businessman, Akon, as a result of her contributions to the entrepreneurship sector in Africa. In addition, she is a One Young World Ambassador, listed as one of the top 100 Women by Leading Ladies Africa.
She was recently appointed as a Youth Advisory Group Member for Solutions for Youth Employment (S4YE), a global coalition formed by the World Bank, aimed at providing catalytic support to employment and productive work for 150 million youth by 2030. Ifedayo was selected as a Mandela Washington Fellow in 2021, the flagship program of the U.S. Government, launched in 2014 for Young African Leaders. She was selected as a Global Shaper of the World Economic Forum and is currently the Project Lead for Startup Dome, a project launched to bridge the gender gap through the socioeconomic empowerment of women in Nigeria. Ife is the proud founder of Herconomy (formerly called AGS Tribe), a community she developed driven by her own experience. Herconomy is a community for empowered women, combined with a financial platform, with a mission Herconomy to empower women through Financial Services, Capacity Building, Jobs and Networking.
Since its launch, they have trained over 85,000 women online and offline. Selected as one of the top 10 Tech Startups in Africa by the prestigious Startup Bootcamp Accelerator Program, Herconomy is positioned to become one of the top Fintech companies in Africa. In 2021, Herconomy was also selected for NASDAQ’s Milestone Makers Program for the work being done to empower women. They are also the first Amazon recruitment partner in Nigeria with a signed partnership in 2021